grantLOVE pop-up shop at Frieze Los Angeles
to benefit the Heart of Los Angeles (HOLA) Visual Arts
Paramount Studios backlot
https://frieze.com/fair-programme/grantlove
February 13th – 16th, 2020
Thursday, February 13th — Invitation Only Preview
Friday, February 14th — Preview & Private View
Saturday, February 15th (11am – 7 pm) — Public Days
Sunday, February 16th (11am – 6pm) — Public Days
For over ten years the grantLOVE project has partnered with different artists, non-profits and their communities to create limited-edition artworks based on artist Alexandra Grant’s trademarked LOVE symbol. It is both a fundraising and a friendraising project, building partnerships and support between artists, non-profits, and community initiatives.
The grantLOVE pop-up shop at Frieze 2020 will benefit the arts education work of Heart of Los Angeles (HOLA) Visual Arts, directed by Nara Hernandez and based in the MacArthur Park neighborhood in Los Angeles, where Alexandra lives and works. Students who attend HOLA’s after-school art classes receive support and mentorship and 95-97% of participants graduate from high school. The Frieze grantLOVE pop-up will feature LOVE prints, beach towels, hoodies and original artworks co-created with HOLA artists to benefit the organization.
